❌ "What features do we need? How long will this take?" 

✅ "What can we leave out? What can we do in the next 4 weeks?"

❌ Obsess over technology

✅ Obsess about customers

 ❌ All conversation, and documentation

✅ "You mean something like this?"

❌ "We're aiming to 'Fail Fast"

✅ Test risky assumptions first, but always aim for success

❌ Designs that go nowhere, buggy software

✅ Put features in front of users, and iterate

❌ "How big is the team?'"

✅ "How good is the team?!!"