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    "If you give a good idea to a mediocre team, they will screw it up.



    If you give a mediocre idea to a brilliant team,

    they will either fix it or throw it away and come up with something better.”


    Ed Catmull

    Co-Founder Pixar

  • How We Work


    Think Backwards

     "What features do we need? How long will this take?" 

    "What can we leave out? What can we do in the next 4 weeks?"


    Business Before Technology

    ❌ Obsess over technology

    ✅ Obsess about customers


    1 Prototype > 100 meetings

     ❌ All conversation, and documentation

    "You mean something like this?"


    Failure Is Overrated

    ❌ "We're aiming to 'Fail Fast"

    ✅ Test risky assumptions first, but always aim for success


    Execution > Ideas

    ❌ Designs that go nowhere, buggy software

    ✅ Put features in front of users, and iterate


    Talent Density

    ❌ "How big is the team?'"

    "How good is the team?!!"

  • Get in touch

    We like challenging projects with ambitious clients.


    Free consultations available for potential customers, as well as startups.


    Why settle for less on your next project?

    71-75 Shelton St, Holborn, London, WC2H 9JQ

    +44 (0) 203 2892 400